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Interruption Management

Wednesday, November 15, 2017

Packaging over the Top - Interruption Management

A New York Times story, years back, titled "Product Packages Now Shout to Get Your Attention" written by Louise Story, is most revealing about the direction of information overload in society:

"In the last 100 years, Pepsi had changed the look of its can, and before that its bottles, only 10 times. This year alone, the soft-drink maker will switch designs every few weeks. Kleenex boxes used to be square or rectangular, but no more. Kleenex, after 40 years of sticking with square and rectangular boxes, has started selling tissues in oval packages."

"Coors Light bottles now have labels that turn blue when the beer is chilled to the right temperature. And Huggies' Henry the Hippo hand soap bottles have a light that flashes for 20 seconds to show children how long they should wash their hands."

"Consumer goods companies, which once saw packages largely as containers for shipping their products, are now using them more as 3-D ads to grab shoppers' attention. The shift is mostly because of the rise of the Internet and hundreds of television channels, which mean marketers can no longer count on people seeing their commercials. ...So they are using their bottles, cans, boxes and plastic packs to improve sales by attracting the eyes of consumers, who often make most of their shopping decisions at the last minute while standing in front of store shelves. "

Does this mean ever-accelerating product packaging changes and accompanying bombardment? It appears so.

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Jeff Davidson - Expert at Managing Interruption Overload

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Jeff Davidson: Bio

Managing Interruption Overload

Is the constant crushing burden of information and communication overload dragging you down, pulling you off course, and impeding your effectiveness? By the end of your workday, do you feel overworked, overwhelmed, stressed, and exhausted? Would you like to be more focused, productive, and competitive, while remaining balanced and in control?

If you're continually facing too many interruptions and too many demands, you need Breathing Space.


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