20 Year Forecast: Data Smog - Interruption Management
In his 1997 book, Data Smog: Surviving The Information Glut, David Shenk remarkably predicted our current state of social affairs:
"The law of diminishing returns, applied to the growing speed and abundance of information, will produce infoglut that will no longer add to our quality of life. Infoglut is already beginning to cultivate stress, confusion, and ignorance," he said. "Information overload threatens our ability to educate ourselves, leaves us more vulnerable as consumers, and less cohesive as a society, and diminishes control over most of our lives."
Here are Shenk's Laws of Data Smog:
1. Information is now plentiful and taken for granted.
2. Silicon circuits evolve more quickly than human genes; a future information overload disease is called Nerve Attenuation Syndrome.
3. Computers are neither human nor humane.
4. Putting a computer in every classroom is like putting an electric power plant into every home; education cannot be fixed with a digital pipeline of data.
5. The sales goal of the information industry is information anxiety; by 1995, computer users considered their machines obsolete in just two years.
6. Too many experts spoil the clarity; the paralysis of analysis.
7. In a glutted environment, the most difficult task is finding a receptive audience.
8. As info supply increases, our common discourse and shared understanding decrease, and people turn to niche media and specialized knowledge.
9. The electronic town hall allows for speedy communication and bad decision-making; government is too responsive to an ill-informed citizenry.
10. Personal privacy has replaced censorship as the prime concern of civil liberties.Labels: information overload, productivity, quality of life, stress, technology
"The law of diminishing returns, applied to the growing speed and abundance of information, will produce infoglut that will no longer add to our quality of life. Infoglut is already beginning to cultivate stress, confusion, and ignorance," he said. "Information overload threatens our ability to educate ourselves, leaves us more vulnerable as consumers, and less cohesive as a society, and diminishes control over most of our lives."
Here are Shenk's Laws of Data Smog:
1. Information is now plentiful and taken for granted.
2. Silicon circuits evolve more quickly than human genes; a future information overload disease is called Nerve Attenuation Syndrome.
3. Computers are neither human nor humane.
4. Putting a computer in every classroom is like putting an electric power plant into every home; education cannot be fixed with a digital pipeline of data.
5. The sales goal of the information industry is information anxiety; by 1995, computer users considered their machines obsolete in just two years.
6. Too many experts spoil the clarity; the paralysis of analysis.
7. In a glutted environment, the most difficult task is finding a receptive audience.
8. As info supply increases, our common discourse and shared understanding decrease, and people turn to niche media and specialized knowledge.
9. The electronic town hall allows for speedy communication and bad decision-making; government is too responsive to an ill-informed citizenry.
10. Personal privacy has replaced censorship as the prime concern of civil liberties.
Labels: information overload, productivity, quality of life, stress, technology