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The High Mortality of Apps - Interruption Management
According to Apple, 119 apps have been downloaded for every iPhone sold. Yet, less than 25% of those apps are ever used in any given month.
On average, apps lose more than 75% of their users within three days after being downloaded. Among those apps that are used beyond three days, and are patronized regularly by users, Americans are spending more than 3.5 hours a day on them. Hence, only a small percentage of the apps that people ever download proved to be worthy of the time money and investment in using them.
Most apps are cast by the wayside in relatively short order. It appears we become a society of short-attention down-loaders, quite fussy as to what works for us and what does not
On average, apps lose more than 75% of their users within three days after being downloaded. Among those apps that are used beyond three days, and are patronized regularly by users, Americans are spending more than 3.5 hours a day on them. Hence, only a small percentage of the apps that people ever download proved to be worthy of the time money and investment in using them.
Most apps are cast by the wayside in relatively short order. It appears we become a society of short-attention down-loaders, quite fussy as to what works for us and what does not
posted by Jeff Davidson at 12:13 PM |
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