A Blizzard of Catalogs, Still - Interruption Management
In this age of high-speed Internet connections and smart phones, catalog companies in the U.S. annually mail more than 20 billion catalogs, consuming nearly four million tons of paper. The quality as well as availability of recycled paper has improved, but too many f catalogers, among them the top names in the industry, still use virgin paper. What a waste, for everyone and everything.Labels: advertising, catalogs, environment, junk mail, marketing, recycling, waste
Labels: advertising, catalogs, environment, junk mail, marketing, recycling, waste