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Monday, June 04, 2012

Polls are Bogus - Interruption Management

In his illuminating book. The Opinion Makers: An Insider Exposes the Truth Behind the Polls
David W. Moore, who has been praised as a "scholarly crusader" by the New York Times, reveals that "pollsters don't report public opinion, they manufacture it."

"Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, Moore describes the questionable tactics pollsters use to create poll-driven news stories-including force-feeding respondents, slanting question wording, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers do lie, The
Opinion Makers clearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.

What's worse, says the author, today's polls "report the whims rather than the will of the people due to an intrinsic methodological problem: poll results don't differentiate between those who express deeply held views and those who have hardly, if at all, thought about an issue. Thus, respondents are compelled to provide an ill-considered, top-of-mind response because the method does not offer the option of expressing no opinion."

Moore says that forced-choice polls not only distort public opinion, they create a legitimacy spin cycle, which damages U.S. democracy...  So don't allow you day to be interrupted by such "news."

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Jeff Davidson - Expert at Managing Interruption Overload

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Jeff Davidson: Bio

Managing Interruption Overload

Is the constant crushing burden of information and communication overload dragging you down, pulling you off course, and impeding your effectiveness? By the end of your workday, do you feel overworked, overwhelmed, stressed, and exhausted? Would you like to be more focused, productive, and competitive, while remaining balanced and in control?

If you're continually facing too many interruptions and too many demands, you need Breathing Space.


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