Overloaded by Ad Clutter - Interruption Management
The typical fall fashion magazine requires readers to flip through some 128 pages finding the first feature article? How about this: In 1965, the typical news sound bite lasted 45 seconds. By the year 2,000 it had dropped to 8 seconds. Ad clutter has increased annually since 1985 and now overwhelms many viewers, interrupts out train of thought; and often wastes our time.Labels: advertising, clutter, information overload, magazines, marketing
Labels: advertising, clutter, information overload, magazines, marketing